AUSTRALIAN television advertising is producing as much as 57 tonnes of
carbon dioxide per hour, and thirty second ad breaks are among the worst
offenders, according to audit figures from pitch consultants TrinityP3.
Carbon emissions are particularly strong during high-rating programs
such as the final episodes of the Ten Network’s Biggest Loser, which
produced 2135kgs per 30 second ad, So You Think You Can Dance at 2061kg
for every 30 seconds, closely followed by the Seven News 6pm news at
1689kg and Border Security at 1802kg.
TrinityP3 managing director Darren Woolley said emissions are calculated
by measuring a broadcasters’ power consumption and that of a consumer
watching an ad on television in their home, B&T Magazine re****ts.
“We look at the number of households and the number of TVs, and then the
pro****tion of TVs that are plasma, LCD or traditional, and calculate
energy consumption based on those factors,” Woolley said.
TrinityP3 is formalising a standard carbon footprint measurement of
advertising, which it claims will be the first of its kind.
“Most companies have been obliged to think through their strategies on
reducing carbon emissions and they need to remember that their marketing
strategies do have an environmental impact that needs to be included.
This is not something that is easily able to be measured,” Mr Woolley
said.
“Reality television is interesting as the more viewers and voters that
tune in, the higher the carbon footprint. The more people vote, the more
it adds to the CO2 in the atmosphere.
“When Big Brother launched in Australia in 2001, advertising in the
program contributed over 1200kg of CO2 into the environment. By series
eight this year, the decreasing number of viewers decreased its carbon
footprint by 50%.
“However, the Biggest Loser is the biggest loser on the environment with
a massive 57 tonnes of CO2 per hour produced by the advertising that ran
during the final,” he said.
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It is simply breathtaking to watch the glee and abandon with which
the liberal media and the Angry Left have been attempting to turn
our military victory in Iraq into a second Vietnam quagmire. Too bad
for them, it's failing.
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