Helping Katrina Hurricane Victims with Profit-Donation Capitalism
This idea is being promoted to finance all im****tant causes however it can
be put in place immediately to benefit victims of Hurricane Katrina. For
more information on the idea, please log on to
www.profitdonationcapitalism.org
What is Profit-Donation Capitalism?
Profit-Donation Capitalism (PDC) is a socio-economic strategy for using
profits from the sale of consumer products and services to finance
im****tant
causes. Through PDC, profits are channeled away from private owners and
stockholders and toward im****tant causes like poverty, health care,
education and the environment. In this way, PDC redefines how and why
consumers buy products.
PDC is implemented as individuals and organizations create an expanding
network of Profit-Donating Businesses (PDBs) that sell products, while
legally binding themselves to donating one hundred percent of their profit
to im****tant causes. PDBs then compete with conventional businesses for
available consumer dollars. FAQs
How Does Profit-Donation Capitalism Fund Im****tant Causes?
Consumers choose Profit-Donating Business products over the same products
offered by conventional businesses to ensure that one hundred percent of
the
profit from their purchases is used to fund im****tant causes and
charities.
For example, a PDB that donates its profits to medical research would sell
a
margarine equal in value (price and quality), to margarine products
offered
by conventional businesses. Through product labeling, conventional
advertising and news-media exposure, the PDB informs consumers that it
donates all of the profit from each purchase to medical research At
supermarkets consumers choose the PDB's margarine over other margarines,
preferring that the profits from their product purchase fund medical
research rather than enrich the owners and stockholders of conventional
margarine companies. FAQs
Will Consumers Buy Products from Profit-Donation Businesses?
To gauge how well Profit-Donating Business products would sell at
supermarkets, the poverty relief organization World Hunger Ends Now asked
one hundred shoppers the following question;
"If your supermarket offered new food products that were equal in price
and
quality to the products that you now buy, and you knew that one hundred
percent of the profits from these new products would be used to end world
hunger, would you buy these new products?"
Ninety-two of the one hundred shoppers answered "yes," they would buy
these
new charity-funding products. FAQs
How Widely Can Profit-Donation Capitalism's Selling Point be Used?
The Profit-Donating Business selling point of giving one hundred percent
of
its profit to charity can aggressively compete against any conventional
business product that can be matched in quality and price. For each of the
hundreds of thousands of these products in today's market, a substantial
share of consumers would choose a PDBs' products over those of competitors
in order to help fund numerous popular causes and charities. Fully
implemented, Profit-Donation Capitalism can easily channel hundreds of
billions of new dollars to im****tant causes and charities each year. Our
list of Top PDBs highlights the revenue-generating potential PDC's selling
point has demonstrated historically. FAQs
How Do Consumers View Profit-Donating Business Products?
Consumers value how Profit-Donation Capitalism re-shapes their daily
shopping into op****tunities to finance im****tant causes. PDBs can empower
hundreds of millions of consumers throughout the world to sup****t
im****tant
causes each time they purchase a PDB product. Consumers value the ability
to
help finance these causes at no personal cost, by purchasing from PDBs the
products they had previously purchased from conventional businesses, and
paying the same price for the same quality. FAQs
How Can Businesses that Give Away their Profits Stay in Business?
Dozens of businesses now donate all of their profits to charities and
im****tant causes. Over the last two decades, Newman's Own, a PDB
established in 1982 by actor Paul Newman and author Alex Hotchner, has
donated over $150 million to thousands of charities, and has grown from
selling one salad dressing to offering a line of more than forty products.
Some Not-For-Profit organizations have also created PDBs to finance their
work. UNICEF earns $130 million yearly from selling greeting cards
worldwide. For a listing of over fifty successful PDBs that donate one
hundred percent of their profit to numerous popular causes and charities,
click here. FAQs
Goals
How Does Profit Donation Capitalism Benefit Our World?
By Directly Funding Causes and Charities
Profit-Donating Businesses generate substantial additional revenues for
under-funded popular causes and charities like environmental protection,
medical research, and poverty reduction. FAQs
By Transferring Political Power from the Rich to the Public Good.
Many popular causes are under-funded because rich individuals and
cor****ations spend huge sums of money lobbying against the public
financing
of these initiatives. As consumers re-direct their purchasing power away
from products sold by the rich, and toward products sold by PDBs, the rich
earn progressively less revenue to spend on political lobbying while PDBs'
beneficiary causes receive progressively more revenue to spend on lobbying
for increased public sup****t. FAQs
By Empowering the Poor to Help Themselves.
Today when poor consumers buy products, the rich individuals and
cor****ations who sell these products become richer, while poor individuals
and populations stay poor or become poorer. PDBs can empower the poor to
help themselves by buying products whose profits are used to provide
essential services for the poor instead of making rich company owners
richer. FAQs
By Financing a Media that Serves the Public Good
The media's powerful influence can either encourage or discourage private
and public efforts to address im****tant causes. Unfortunately, the Media
is
largely owned by rich individuals and cor****ations who too often use their
influence to further their own interests rather than to serve the public
good. Profit-Donation Capitalism can empower individuals and groups to
establish new Profit-Donating media cor****ations that would compete with
media cor****ations owned by the rich. By selling advertising to
individuals
and companies more sympathetic to the public good than the welfare of rich
media owners, profit-donating media businesses can diminish the
advertising
revenues, and thereby the influence, of rich-owned media. These new
Profit-Donating Media Businesses can create a bold new Media that better
serves the public good. FAQs
Stages
How Can Profit-Donation Capitalism Replace Today's "Conscience-Free"
Capitalism?
Establi****ng PDC throughout the world as a more intelligent,
compassionate,
alternative to conventional capitalism will be a monumental enterprise
requiring extensive organization and collaboration. The sequential stages
in institutionalizing PDC worldwide are 1) Concept Dissemination and
Promotion, 2) Organizational Leader****p 3) Market Research, 4) PDB
Owner****p
Solicitation, and 5) Market Promotion FAQs
Concept Dissemination and Promotion
Transforming Profit-Donation Capitalism from a promising concept to a
working reality will require the collaboration of thousands of
individuals.
This website is a first step toward disseminating and promoting PDC. The
next vital step is for philanthropists, progressive thinkers, politicians,
not-for-profit personnel, academics and journalists to refer potential
participants to this site, (Click here to e-mail this page) and, more
im****tantly, to publish and distribute original re****ts, articles and
books
describing PDC and its goals to the international public. As the
dissemination and promotion progresses, a leader****p will naturally emerge
to organize and implement subsequent stages of PDC development. FAQs
Organizational Leader****p
While Profit-Donation Capitalism can develop amorphously through
independent
efforts, (As the over fifty Profit-Donating Businesses listed on this page
demonstrate) a centralized organizational leader****p can more quickly and
effectively spearhead the establishment of an extensive network of PDBs
worldwide. The PDC leader****p must be visionary, excel at thinking
"outside
the box," be able to produce highly sophisticated political and public
communications, and have, or be able to readily acquire, the personnel and
financial resources necessary to leading a collaborative effort to
institute
PDC globally. FAQs
Market Research
In order to encourage financial institutions, not-for-profit organizations
and individuals to confidently invest the venture capital needed to
establish new Profit-Donating Businesses, market research should first be
conducted to answer various questions including the following:
Market Questions
a.. How strongly and broadly does the public sup****t the basic concept
and
goals of Profit-Donation Capitalism?
a.. Which markets are best suited for introducing new PDB products?
(Supermarkets, for example, have certain advantages over retail markets
like
department and specialty stores)
a.. Which specific products (i.e. salad dressings, canned goods, sauces,
etc.) will consumers be most willing to buy from PDBs?
a.. Which causes and charities will consumers be most willing to sup****t
through their product purchases? FAQs
How is Market Research Best Acquired?
Profit-Donating Businesses enjoy a powerful advantage over competing
conventional businesses in acquiring market research. Since the concept
of
Profit-Donation Capitalism is of academic interest to the fields of
economics, marketing, advertising, and not-for-profit management,
extensive
research into the above, and other marketing questions, can be conducted
cost-free to prospective PDBs by professors, Ph.D. candidates, and
students
at colleges and universities throughout the world.
PDBs can establish "Research for Donation" commitments with colleges and
universities. For example a PDB sup****ting childhood education may
contract
with a university operating a childhood education research center, and
commission that university's marketing department to conduct their market
research in exchange for all, or a ****tion, of its donated profits going
directly to the university's childhood education center.
Similar contractual collaborations between PDBs and university economics,
marketing, and advertising departments can generate, at no cost to
existing
and prospective PDBs, an extensive body of product-specific market
findings
worth tens of thousands of dollars if conducted by professional market
research firms. FAQs
PDB Owner****p Solicitation
Who Will Establish these New Profit-Donating Businesses?
After the collection of a solid body of research demonstrating public
sup****t for the concept and goals of Profit-Donation Capitalism,
philanthropists and not-for-profit organizations should be solicited to
create new PDBs. Philanthropists can be presented with the idea that
rather
than offering large one-time donations to favored causes or charities,
they
can finance the creation of new PDBs that will ultimately generate far
more,
and continuing, revenues for those beneficiaries.
Following the example of UNICEF, who annually earns $130 million, and
since
1949 has generated over a billion dollars from greeting card sales alone,
not-for-profit cor****ations should be encouraged to create PDB "arms" of
their organizations that generate sales revenues to complement their
donation solicitation programs. Because of their public appeal, many
politicians, and s****ts and entertainment celebrities are also ideal
candidates for establi****ng PDBs Owning PDBs that fund popular causes
and
charities would be an intelligent and compassionate addition to their
publicity campaigns. FAQs
Market Promotion
How Should New Profit-Donation Businesses Products be Introduced into
Consumer Markets?
In some markets, selling products with no collaboration among competitors
is
necessary. To ensure the greatest success of Profit-Donation Capitalism
and
individual PDBs, extensive collaboration among existing and prospective
PDBs is a wiser strategy. The media now covers new PDBs who s****adically
enter various markets with new products, however, were a dozen or more
PDBs
to orchestrate a simultaneous launching of new PDB products that benefit a
number of popular causes, media coverage would be far more extensive.
Profit-Donation Capitalism is a relatively new socio-economic fundraising
vehicle that will likely create controversy. Conventional businesses who
fear losing sales revenues to new PDBs may attempt to brand the PDC
concept
and newly established PDBs as anti-capitalist. Since market research
should
reveal strong public sup****t for the PDC concept and its goals, these
controversies are welcome in that they would amplify media coverage of
both
the PDC concept and of individual PDBs. FAQs
To encourage broad media coverage amounting to millions of dollars in free
publicity, the PDC organizational leader****p should facilitate PDB
collaboration in several ways including the following;
a.. PDBs should be encouraged to refrain from competing in markets
against
other PDBs. Especially in the beginning stages of PDC development, having
prospective PDBs collaborate in order to minimize such competition will
ensure the strongest success for all PDBs.
a.. PDBs should be assisted in sharing market research findings amongst
themselves; naturally, this is best accomplished when PDBs are not
competing
with each other in specific markets.
a.. Most im****tantly, a highly orchestrated introduction of as many new
PDBs selling new products to benefit as many popular causes and charities
as
possible will ensure the broadest media coverage; an invaluable asset to
all
PDBs. During this time, beneficiary not-for-profit organizations should
be
enlisted to send out mass mailings to their donor base informing them
about
the new products that are now being marketed to finance the organization's
work. FAQs
Advisories
Malicious Lawsuits Pre-emption
The Profit-Donating Business selling point of giving all sales profits to
popular causes and charities offers PDBs a major marketing advantage over
conventional businesses that is fully protected by commerce laws.
Notwithstanding, malicious lawsuits against new and existing PDBs by
individuals, businesses and industries who fear losing substantial sales
revenues to these new competitors pose a potential threat to individual
PDBs
and to the development and expansion of Profit-Donation Capitalism.
These legal actions, however frivolous, can ultimately drain PDBs of
financial resources vital to their survival and growth, and should
therefore
be pro-actively defended against by sup****ters of PDC. The PDC
organizational leader****p can pro-actively implement protection by
assembling a reserve of attorneys sup****tive of the concepts and goals of
PDC before new PDBs market their products. Preparing for potential legal
actions should be a major responsibility and priority of the PDC
organizational leader****p. FAQs
Tampering Precautions
Selling supermarket food products is an excellent way for new
Profit-Donating Businesses to enter the consumer market. However, these
products are vulnerable to product tampering by extremist efforts to
defend
conventional capitalism and conventional businesses. New PDBs should
market
products whose packaging fully protects against tampering. Food products
are an ideal market for presenting the concept of PDC and PDB products to
consumers, however, after the introductory stage, PDBs may wish to ****ft
their product lines to more inherently tamper-proof products. Eventually
as
society begins to reap the benefits of PDC, this risk will lessen,
providing
PDBs greater op****tunity to market a broader range of products. FAQs
Fraud Prevention
While the vast majority of Profit-Donating Businesses will responsibly
donate one hundred percent of their profit to causes and charities without
diverting dispro****tionately large ****tions of gross revenues to owner
compensation and employee salaries, inevitably, fraudulent PDBs will enter
the market. Pre-emptive action against this prospect can be accomplished
by
the establishment of regulatory procedures to monitor all PDBs. Such a
regulatory system now monitors not-for-profit charities, and assures
prospective donors that their beneficiaries are authentic, conforming to
ethical resource allocation guidelines. It may be possible to enlist
existing regulatory agencies like the BBB Wise Giving Alliance to expand
their mission to include PDBs. FAQs
Actions
What can we do to promote Profit-Donation Capitalism?
Implement one of the following strategies. At the very least, e-mail this
FAQs Page or our Homepage to a colleague, associate, acquaintance, or
public
personality you believe will appreciate PDC, lead promotion efforts, or
implement promotion strategies. FAQs
Internet Postings
The author of this website has granted permission for anyone to reproduce
the material on this site in any format (and fully receive whatever
compensation may accrue from such publication). Post text from any page
on
this site, or publish the entire PDC site to any website you like. (click
here for instructions on saving pages and downloading the entire site)
Powerful Internet venues include:
Websites
Weblogs
Newsletters
Forums
Usenet Newsgroups
Email Listservs FAQs
Television and Print Media
Television, newspapers, magazines and books are excellent media for
presenting the Profit-Donation Capitalism concept, and promoting the
dozens
of Profit-Donating Businesses now selling products and donating their
profits to causes and charities. Since PDC is a new concept, writers can
expect work describing it to be highly marketable. FAQs
Academic Research
Profit-Donation Capitalism represents an unexplored socio-economic
implementation of free-market capitalism academically relevant to
political
science, sociology, economics, not-for-profit administration, marketing
and
advertising disciplines. The PDC concept can be introduced to academia
through these fields, and offers excellent research/publi****ng
op****tunities
for professors and post-graduate students in need of original, cutting
edge,
subject matter. FAQs
Not-For-Profit Organizations
Not-for-Profit organizations working to improve life conditions on our
planet can always use additional funding. Referring NFP executives and
sup****t personnel to this site through an e-mail, a hyperlink from your
site, or more comprehensively through an original presentation, can
encourage not-for-profits to begin selling products, and/or taking part in
developing and promoting Profit-Donation Capitalism world-wide. FAQs
Political Activists
Success for political initiatives spanning the Conservative to Progressive
spectrum from Pro-Life to environmental protection is constrained by
marginally effective traditional strategies. Politics is largely governed
by money, affording the rich and cor****ations an enormous advantage over
political action organizations and their causes. By promoting
Profit-Donation Capitalism and entering the consumer market with their own
products, these organizations can substantially expand the reach of their
activities. FAQs
Politicians
Politicians genuinely wi****ng to serve the public are often marginally
influential because to gain re-election they must compromise publicly
sup****ted initiatives to the self serving interests of major campaign
contributors. By promoting Profit-Donation Capitalism, politicians can
help
create a socio-economic arm of capitalism that transfers more political
power to politicians who more eagerly serve the public good. FAQs
Political Radio Call-In Shows
A fast and easy way for any of us to help promote the concept and goals of
Profit-Donation Capitalism is through political radio call-in shows.
These
programs reach a large politically active population of listeners, who
are
often highly invested in the direction and causes our world pursues. Most
of us are not aware of how easy it is to get our views aired on these
shows.
FAQs
..
2. E-mail this page to everyone you know will appreciate the concept and
goals of Profit-Donation Capitalism
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